I go to this one club and it's really fun. Great drinks, good atmosphere, lots of beautiful women.
Then, one day, they decided that everyone needed a swift kick in the junk on the way in. Well, most of us decided to stop going but a few people loved the club so much they kept going. The rest of us complained to management.
Well, lo and behold after a week of junk-kicking, the clubs's revenues fell so much that they decided to reverse the policy and apologize to us all for the silly mistake. Now most of us are back and the club's as good as ever.
We're asking EA to stop kicking us in the junk. We're not asking for free drinks.
To be fair, the club was called "Junk Kickers".