Really, wow I hadn't noticed the difference in cost... I hadn't switched to social gear on a few of my toons just because I use them to fill gaps in raids. *shrug* So I can see the benefit in fixing that, still if the reports people are having about 3x or more the cost are any indication, I think it needs to be adjusted down.
I just think it's more of an exaggeration. Each person needs to go and do a field check. I mean if you died a bunch beforehand and didn't think anything of it till this particular time you died and you went to repair and it was 30k. Yeah duh you died before.