A previous poster, whom doesn't merit direct quotation, mentioned how saving these masters was not an act "required" of a Jedi and thus makes logical sense in the story. Any GOOD writer would have reserved the Jedi Master title for a player who at least saved 1/2 of the masters and rewarded the ridiculously named "über" title for those players who managed to save all of the masters. Instead they hand these things out like candy. There's no sense of deserved accomplishment.
Jedi Knight spoiler:
Also, I think they make you a master wayyy too soon in the consular story. Makes it fairly meaningless.