I am excited about Abrams and I think he will do the franchise justice. as for this:
Also with the immanent marketing zerg in the wake of these new movies what will be the effect on ToR since this is the only MMO representation of the galaxy far far away?
SWTOR really isn't Star Wars to many of simply because of the time period. The two periods do not really tie in or support each other. Anyone coming to this game looking for the real
Star Wars will most likely walk away disappointed.