We snobs prefer plot line. acting, and a few less drunken frat boys in our sci fi than the average person. Not to mention maybe not re-writing the entire history of a 40+ year old franchise just because the "Tranformers Generation" can't pay attention for more the 15 minutes without an explosion, sex scene, or crass joke.
That movie turned James Tiberius Kirk into one of the greatest hero characters ever. Takes a beating and says "thank you sir may i have another". Seriously what movie did you watch?
JJ should be god to Star Trek fans
OT: This is great news for Star Wars fans