especially in an MMO that still advertises itself with 'endless choices' (yeah right) and 'the first MMO with a priority on story'
Well, SWTOR does have more story emphasis than WoW, in that you can't escape from it (unless you try really hard) but the actual maintenance thereof? Ehh... :S
Hopefully Makeb will herald a new era of story updates. It's highly unlikely, of course.