Maybe we are doing this wrong? Perhaps we should be creating shiny brochures and trying to coerce US west coasters onto our servers....
Ha yes that's an interesting way to look at it all. Though we shouldn't have to do that, BioWare should do it.
Getting a ad on Australian TV, a dev interview in popular media or any other SWTOR advertising in Australia could make a massive difference. I may not be well versed in the art of marketing, but it seems a no-brainer to me.
Why not actually put a tiny bit of work into selling the game to Australians?
Well, not to get too ranty, but why stop there? Sell the game in the US too. This game is way under-marketed atm.