you should probably have your friend work on full madness to learn kiting first. This spec shines more in a coordinated group and requires good thought into kiting patterns to be effective. Madness is a much easier starting point until he masters the kiting aspect.
just my two cents
I agree and so does he. He wants to experiment with some different builds. I too had a madness sorc in the beginning then went to a healing role but I loved madness when I did use it. Thanks for the suggestion, it definitely is worth trying multiple builds with sorcs as it's more of the person behind the character when it comes to this class.