They aren't telling anyone what they are doing because they haven't done anything. That much at the very least was made clear to everyone even if we debate what else the statements mean.
No, that's an assumption you're making based on what EA/BW:A has visibly
done. And you might be right or you might be wrong. But either way, whether it's a fair call or not, it's your opinion. It's not fact and people can quite validly disagree with it.