Let me get this straight, this forum is full of people who believe EA/BW is too incompetent to make the game a success, but you think they're smart enough to "scam" the F2P crowd with free Tionese gear?
Any used car dealer can scam, but not every used car dealer can code. Skill requirements are vastly different.
Cartel Market is the biggest scam so far - objectively, you are much better off buying from the gold spammers than buying cartel coins (and by no means do I support or encourage gold spammers!).
So yes, I believe the bait-and-switch tactic with Tionese gear - it makes "corporate" sense.