$18 is absurd. Just bought a 22 game pack off steam for $25. The THQ Collection if anyone is curious.
I am positive they make would more money selling this mount for a few bucks to a lot of people instead of going straight price gouge and hooking a handful of suckers. I seriously have to question the decisions that are being made by this company. It doesn't seem like they have a clue.
They probably thought they were being generous with the price since blizzard charges $25 for a mount in wow. haha, but there's always someone who will buy it. (although I haven't seen too many of them on the fleet so maybe more people have some sense than I thought.)