I would really like to read a true story about the launch of this game, it still amazes me that it could fail so hard with so much money and such a bulletproof ip. And just continue to fail over and over with every new bad idea.
It didn't fail. It was marketed as a story driven MMO for casual gamers, and that's exactly what it was and still is. What failed was people expected it to come out with as many raids as WoW has, all expansions combined.