Whatever changes they make will be for the betterment of the game, however they percieve it, not out of good will. The good thing is that most of the time businesses make the right decisions to balance profit and customer satisfaction, though we usually only hear about the spectacular failures.
You should change the first sentence to: Whatever changes they make will be for the betterment of their business and bottom lines..."
AAA titles have increasingly moved away from developing quality products in favor of relying on heavy handed marketing techniques and expenditures to drive sales. Don't believe me, go check out Activision and EA's quarterlies the for the last two fiscal years in a row. Each quarter they have pumped MORE money into marketing than into development. If that doesn't tell you what they think of "consumer satisfaction" then I don't know what does.