That's how people in TOR's targeted player base naturally react to the selling of top end pv/pve gear. In all probability, a substantial portion of the population would quit the game should it become straightforward end game p2win. Unfortunately, in all probability a straightforward end game p2win model is more profitable given an MMO drops below a certain population threshhold. If end game p2win comes, a lot of long timers and new players alike will leave. The game will almost certainly survive for years afterwards, but there's no denying that a substantial group of people would be displeased with the model change.
My hope is that they will take the approach of ensuring a completely level playing field in PVP, so no cash purchases of any type there. At the same time, I hope that they offer as many options as possible on the PVE side. Not necessarily selling the best gear for cash, but having a good selection of gear available to reduce the grind for those of us who dislike it.