Semantics over the wording aside:
When posters on this forum use the phrase Pay-To-Win (P2W) they are referring to the purchase of in-game gear via real money. This purchase invalidates numerous hours of game-play (whether it be Space Missions now, or Dailies and Operations later) and instead allows an individual to attain high-level gear with zero in-game effort.
That is P2W.
Stop beating the Strawman to death already.
Bioware has introduced two things into the Cash Shop:
1) The ability to purchase End-Game Content Gear
2) An "Event" (Life Day) that now costs real-world money to participate in
I see a problem.
I don't mind the second thing, cosmetic stuff isn't bad. I am considering buying the Outrider's jacket with some of my complimentary coins myself, and then just moving the mods over.
The first thing I very much have a problem with.