1. Let go of the idea that it has to be guild-based. I've played with and against all of you and while some guildies are good it's hardly true for all of you. Winning every games against pugs when you're on a premade does not make you an individually good player.This is where the imp teams (you know who you are) shine, their players are individually better. Think outside the box (read:guild).
2. Do not abandon ship. Yeah I'm looking at you, people who decided to switch factions and make things even worse.
3. List players that you think would be suited for a competitive pub team. Imps should give their input too since it's in their interest to have someone to play.
Also, have reasonable expectations. Form a team and give it time. Practice makes perfect and normal warzones are hardly a viable alternative when it comes to improving.
For the Republic