It continues to stun me that there are high-profile companies with large bottom lines can make such horrific PR mistakes. Stop trying to one-up Dwight Howard for how to fail at public relations, BiowareEA. EA surely employs several firms, so go consult with one if you can't use logic and common sense. Good grief.
EA should write a book or several books:
- How to take a good company and ruin its name (they could have about 6 volumes of this now)
- How to annoy and insult your playerbases intelligence
- How to fail at managing a large IP
- How to milk your customers for all you can 101
neither would i, they will leave this one run give it a few months to blow over all the hate and then do another "event" like this.