One question to all of you:
What do you WIN?
So, if i buy the gear via cartel-shop i increase my chances to survive those missions. That makes me...what? Better then you? Don't think so. Rewards for those missions are some credits, 2 BH comms and some daily comms from what i see...again, does the reward make me special? Not at all.
So...what's all the fuss about?
Wow... way to completely miss the point.
Pay 2 Win is just a phrase that means Pay 2 get an in-game advantage with gameplay mechanics.
I almost feel bad that I had to point out the obvious.