They have dedicated teams for each of what you are talking about. This board is full of so called insiders like you like to think you are.
Every MMO studio out there claims they have dedicated teams for each aspect of the game. Yet, as they all pretty much go F2P, you know what happens? Just what he said: mostly cash shop items, then bug fixes, then actual new content. I'm talking new content that actually comes in patches, not DLCs (which also count as cash shop).
It's been the normal operation for Turbine, SOE, and Cryptic thus far as they all went F2P, and I seriously doubt EA is going to do it differently. Oh, and those three also claim dedicated teams
for X, Y, and Z, too. Doesn't stop a majority of develepment from going right into the cash shop for non-subscribers and
subscribers to purchase.