From what they did until now it is very likely. Hold your thumbs in January, though. But it's very disturbing that we were not only advertised a "dynamic assortment of items" but it was clearly said that the shop will get regular updates in pre-order page if i remember correctly AND it was even said so by a dev in one of the similar threads.
Indeed. I am just chalking it up to lessoned learned. I don't expect EAware to ever ... EVER get around to doing anything with the CE owners. They have our money. They want "new" money. CC Store will always have priority.
On a related note, it is amazing to me how EA has now surpased $oE in less than a year for disappointing me and jerking me around. It took $oE a good 5 years to make me hate them. EA did that in less than 9 months.