My tin hat theory is, the Disney deal is what killed this game, and it happened a while back in some boardroom, maybe even before the game's release. Maybe Disney doesn't want to be bothered approving content for an MMO. Maybe they don't want to have their IP associated with an adult MMO. Maybe they want to focus on their own movies--and creating products based on that Star Wars and not have the waters muddied with this one.
In that light, ToR going FtP is just the last cash grab.
Don't get me wrong, I love the game, but I don't see any indications that anyone is investing in its future.
Disney has nothing to do with it.
They've released far more "adult" content under subsiduaries than Lucasfilm ever did. Pulp Fiction was a "Disney" movie.