So you want them to be punished for buying the very same thing you did but just at a better price...
Seems Legit / Sarcasm
Think it's more the perception that one's own loyalty is being punished. If you pre-ordered or bought the game day one in full and have subbed the entire time, it seems like a bit of a backhand to have someone jaunt in after you and get rewarded in a way you don't for doing so.
They are getting something you didn't, even though you have supported the company and game longer.