This. The fact that they (Bioware et al) has decided this is THE REASON for why SWTOR has seen a significant decline in subs is just proof that they are continuing to perpetuate this falsehood. The product itself turned out to be lackluster and this is the reason subs have declined. There are plenty of MMOs that still utilize the subscription model and people still happily pay for it because the product is worth it.
It's just sad to see Bioware continue to find new ways to deceive themselves in order to explain away these "problems". If the Executive Producer and the rest of Bioware/EA believe that eliminating the sub and implementing contrived restrictions on access to the product will bring home the bacon, they're in for a rude awakening.
Sure there will be plenty of returners when F2P finally launches, but after being smacked in the face with the corralling restrictions which have been blatantly designed to make subbing a need instead of disguising it as a choice, they're going to barely last a week before going back to WoW, TSW, GW2, Rift, or EVE.
bleh. Anyway. You (Bioware/EA) get one shot at first impressions. This "State of the Game" is already off to a sloppy start.
Sadly this... I am a huge Star Wars fan, you get my money cause of the name and I don't play as often as I used to on WoW. I started WoW just after open and quit when ToR came out. ToR is not even close to providing the entertainment that WoW does.... you guys need to draw people in not trick them into coming back to find out they have to pay for items they win in a roll. You guys have a good start but learn what keeps players going back to WoW, any player good or bad can play any part of WoW. Different layers of skill sets of raids, easy group forming. Can change factions quickly to get a new "feel" for the game. Fun=money, you might have to take a hit at the start (as far as profit) but it will make you another giant.
Another note....fix your crashes.....I spend more time relogging into the game from crashing to desktop more than I get to play....