For me it feels like the focus is on f2p, so then why subscribe? May as well just stop paying the monthly fee and join the crowd.
have you seen the list of differences between subs and F2P accounts? honestly, it's cheaper to stay subbed if you want to keep your account exactly the way it is, seeing how if you go free, you'll have to pay real money to unlock everything all over again. and not all the unlocks are account wide.