Really? All MMOs will be heading to the F2P format, it makes more economical sence. F2P is looked at as the last ditch effort of the failing. It's not. The reason why they are failing is that there are so many just like it. There are just too many games out there. The gamer population is only so big. Even if every gamer could support two games at $15 a month, that is still not enough to support all the games out there. It's wise to go to F2P. It is basically Drug Dealing: 101. Get the mark hooked on your product by giving it away for free or at low cost and then zing em with overpriced dime bags to make your real money. F2P is not a sign of weakness, it's just the future of online gaming. Eventually there will be tiered subscription plans. Plans to pay extra to keep out the "riff raff" that everyone hates so much about F2P populations. Basically setting up special instances for subscribers only or special queues that only subscribers can log onto.
It's time to admit that people just don't like change. It's OK to admit that people have become well trained sheep. Willing to shell out extra money to keep to an antiquated system. Companies and governments have been using this Jedi Mind Trick since the dawn of time. Like George Carlin said, "The upper class: keeps all of the money, pays none of the taxes. The middle class: pays all of the taxes, does all of the work. The poor are there...just to scare the [crap] out of the middle class. Keep 'em showin' up at them jobs." Same situation here. Those who can afford to pay will get the crap scared out of them by the "poor" F2P community so that they will be willing to shell out extra to keep them away. It's the same reason people shell out $250 for entrance into a club. It's not so the club makes money (sure it's a nice side effect), it's to keep out those who couldn't afford to throw away $250 to get into a club.
Funny how so many don't see this.
It'll be a sad day when the last MMO finally goes F2P. That will be the day the genre completely abandons it's core customers, the players who have been around for over a decade playing MMOGs. I don't play Rift anymore, but I have an ever growing respect for that game's development team, and their ongoing commitment to providing their players with tons of extra content in the form of planned world events, free of additional charge.