Because when you are trying to justify a $15/month subscription cost in a world that has largely moved past that model it requires you to actually make good on your promises of content. If TOR was free to play from the beginning no one would care. It wasn't and it's suffering mightily for that.
I wish I shared your optimism but with the layoffs I have a hard time believing there is any meaningful content coming down the pipe beyond Makeb.
Tux has the right attitude.
Oh, I'm not too optimistic myself actually. I was just stating a fact - 2012 is not over. I'm just saying I don't get what is so special about that quote. People left. We know they left. Why is it such a surprise Bioware couldn't deliver their plans as they hoped?