So they fell behind schedule a bit. A lot of people didn't wanna wait around and see what the future would bring, which of course forced Bioware to change their plans somewhat. I really don't see what is so sensational with this quote. It's the latest forum fad to spread this around, but seriously... And, hell - 2012 is far from over yet.
Because when you are trying to justify a $15/month subscription cost in a world that has largely moved past that model it requires you to actually make good on your promises of content. If TOR was free to play from the beginning no one would care. It wasn't and it's suffering mightily for that.
I wish I shared your optimism but with the layoffs I have a hard time believing there is any meaningful content coming down the pipe beyond Makeb.
Tux has the right attitude.