People do know that other mmo's have maintence right ? about a month ago wow had a 10 hour maintenance, they all do it from time to time.. I remember back in EQ when they had a patch ready to go, you got a warning on the screen log out in 5 minutes servers going down, they did that in prime time off time any time, when the patch was ready it went in. It is always prime time in some time zone, when you have a product that covers allot of the globe. /shrug
And wow has lost 25% of its players over the course of about 2 and a half years.
To put that in perspective, they lost more players than people who have bought swtor to date.
I don't think they should be a role model to anyone.