If you're referring to Early Game Access, it's not true.
Been reading at several locations that Origin DD pre-orders have been given priority over those people ordering through Wal Mart, Amazon, or Best Buy, regardless of the pre-order date. If this is true, fail EA.
If you're referring to when retailers are shipping, right now we have no updates to share on retailers other than Origin. Origin is shipping physical copies of the game to North American addresses from December 16th.