"Since launch, our team has spent a lot of time trying to find new ways to be able to bring the Star Wars™: The Old Republic™ experience to as many potential players as possible."

And the best you could come up with is free-to-play? There is one area of the computer market that is being left out. Macintosh.

I am aware of the whole "market share" thing. But food for thought here: Apple sold 5.2 million Macs in their 1st quarter and 4.0 million Mac in their 2nd and 3rd quarter each.
http://www.apple.com/pr/library/2012...r-Results.html
http://www.apple.com/pr/library/2012...r-Results.html
http://www.apple.com/pr/library/2012...r-Results.html

That's 13.2 million Macs. I think it is safe to say that 1/4 of them would play SWTOR if there was a Mac version.

Also, some players don't play everyday. So how about "Pay as you Play?" Like, per hour or something.