uhh... im pretty sure it played out better. it lasted around 8 years and even when they took it down it still had a populated server.
oh yeah, and it was fun. there was stuff to do end game.
SWG was the one game OP should've looked at and yes it did play out better no matter how much people say it didn't.
I think that the era is a great fit for bioware as they released the previous two games in the ToR series they aren't going to go and expand on an over used era that has no room for imagination they are going to stick with their bread and butter which is prior to the movies era. It just allows them to expand their Star Wars universe from the first two games.