Hey! I have a great Idea. Lets make everything free to play. I know, we can start with what ever company YOU work for. Let us all know how that worked out will you!!!!
start by asking the creators of guildwars 1,they seemed to have remained intact 8 years later to create guildwars 2
buy core game, play for free.
Just an example that it has been done.
Same with alot of co-op or multiuplayer games.
Buy game play online or if multiplayer shooter,buy game shoot people online for free.
Why should mmos be different than other genres.
Might end up with more players and more core game sales.