I'd like to see where all this talk of a cash shop is comming from?? F2P isn't even out yet and people are complainaing about something that doesn't exist.. I don't get it??
If you'd ever played a F2P MMORPG with a cashshop you would.
That's not to say it will be an utter nightmare, but even the best F2P/cashshop models differ from prior subscription models in game changing ways.