This is the line that boggled me, regarding how they design armor sets:
Those sets are named and distributed along similar content channels, with the goal of giving players gear that makes them naturally look cool as they progress instead of making you look like a clown
Have you seen
the higher level consular sets? They make male characters look exactly like a clown, or a drag queen. Sorcerer gear isn't much better, but at least the lower level stuff actually looks like something a Sith might wear. If your goal is to not make characters look like clowns, you have utterly and completely failed.