Too bad Bioware can't get anything right lately...
Rift lets people transfer wherever the heck they darn well please, from characters to entire guild. They place limits (once per week, character level, etc.) to ensure its not abused. And better yet, they'll inform you if a name change is required BEFORE you transfer.
So, Bioware, why do you /fail in "transfers"?
I'm just utterly shocked to see this hemorrhaging mess unfold. I feel like I'm reliving Cryptic's failure with STO.