Yes let's make it so only the winners in PvP receive the rewards. that way only the good players can receive the advantage to win the next time around! I'm sure the rest will continue to enjoy that unfair advantage, with little hope of reaching that goal themselves.....
This. This. This.
Can you imagine how unfair it would be to reward the #1 overall pick to the Super Bowl Champions? Or when the offense scores a touchdown they get the ball back?
This isn't about "rewarding for losing." It has everything to do with giving people a chance to catch up, so they're not routinely rolled by people who have vastly more expertise.