OOOH; so the CE code is inside the hard packaging? Didn't know that. I thought that my product key took care of that (and honestly it should because it even recognizes it in my account as the CE version.) Wonder why they would choose to do it that way?
Because Bioware has no way to verify that you have the Collector's Edition on order. That information is held by the retailer, so they just grant everyone Standard (though a few lucky souls seem to have gotten their DDE privileges) so that people can play.