So over 2 million sold and 300k+ people already didn't sub in Jan? That says a lot. It's easy for a big popular IP like Star Wars produced by Bioware to sell big at first, it's what that figure is 6 months-1 year from now that determines the success of the game.
Gotta love the spin. Now an implied 85% retention rate is low, and is a problem for the game.
L O L.