Electronic Arts Inc. EA -2.39% today announced preliminary financial results for its third fiscal quarter ended December 31, 2011.
Hey, hope it's true. If they are making that kind of money, they should have plenty of capital to improve it.
I'm not hoping the game fails or anything, but 1.7 million subscriptions out of 2 million sales as pretty close to a 100% retention rate which I would find very hard to believe even for the most amazing of games.
They're counting active subs as of now -- which means it's a mix of people who are in their free month (bought the game after 1/1) and people who are in their first paid month -- not necessarily retention amount.