It's not setup yet. It is in the itunes store, but try searching for it in the App Store on your phone/iPad itself and it isn't even listed.
I'd wait until there is a post from EA/Bioware about it on the forums or the websites main page, or until it is available to get through the App Store itself.
I would guess it won't come out until at least the 20th, if not later.
i got it from the itunes app store what other store do you buy iphone applications.
and it is listed on my iphone the app that is and i can open it but unable to use it due to it needed a serial i cant provide.
i know that with the wow version it generates a serial the first time you open it maybe the program is faulty or something.