Right, you just explained WHY they shouldn't focus on catering to the 1% of the "hardcore." Many people sub for 1 or 2 months and leave, agreed. So maybe if they cater to them, instead of the 1% of the population that resubscribes consistently, they'll sub for months to come! Fact is, the uber hardcore progression raider is a sheep. They will consistently flock to the most juicy content and pay their subscription. Evidence: see every so called hardcore MMO released in the past 15 years.