I have stated this before and will again.
A "live" person Needs an item that they can equip and that is an upgrade.
A Companion can come next, after the players.
The person wanting the item for a Companion should state so, theirs if the Companion is the only one out, otherwise any who can use for the Companions can roll.
Otherwise, if neither the Player nor their Companions, then Greed or Pass.
Yes, all quite sensible. But you have to understand this - not everyone is going to think like you. Some people wouldn't even think to ask before doing it. You speak sense, but some people are oblivious to it.