On thing is obvious: You can't hope to gain clients from other established MMO in Europe if you're providing a worse service than them.
And BW and SWTOR are the worst MMO with physical infraestructure in Europe in customer service. If they keep they manteniance downtimes in US time for Europe, they are not only going to gain customers form those MMO games., they are going to made those customers going back to the games of the competence.
It's hilarious that even the Free to Play MMOs have a better customer service in Europe than the lastest MMO launched in Europe (And I'm talking about this game).
The newest one has the worst service of all of them, FTP included. And it's a monthly membership fee... HILARIOUS!