How bout you quit expecting a brand new game to be something thats been active for 7 years, with umpteen years of development before that, which had a launch that was horrid and unplayable to say the least, and appreciate the fact that SWTOR is brand new, featuring things WOW never did, and play the game...I sure as hell know WoW didn't engage me in a story...it was just a loot grind, still is...I'm sure there will be many industry standard ideas implemented as time goes on, but for now, I'll take a diamond in the rough, over an old turd anyday of the week...