Good points: Heroics being 2+, helps when you can't find a group.
Cons:
Making leveling quicker - They did this in wow and the game became less of a challenge. It seems to cater to people who don't want to play the game and learn their class, they want to be uber right away. This usually leads to poor quality tanks, healers, and dps that are always getting agro. I like wandering the world finding quests, and enjoying the stories that come with them. I learn lore and my class while I play them. By the time I left wow, ever zone was almost always empty except the towns where people waited for battlegrounds to pop and rp'd.
What I am hoping for:
What made this game addictive for me was the story telling. I would like my class and companion story lines expanded as solo activities. I looked forward to seeing what would happen next with my gunslinger story line, and with khem on my sorcerer story line. If we are getting or could get more chapters there then I would be drawn back to playing the game more. I am not a end game person, I find it exhausting and confusing trying to keep track of what quest I have to do to get mods, and what mods I need to be able to compete in what is left for max levels which is group quests, pvp, and raids.