I don't get how game developers can even use the word "risk" on anything these days, there hasn't been any form of risk in MMO's for like 20 years.
Remember the Ultima Online days when you died and if you couldn't make it back to your body in time it would decay with all your gear on it, that's risk. Where exactly is the risk they are talking about? You can literally die as many times as you want it doesn't matter there are no real penalties in place anywhere.