Yeah thats the main problem with TOR playerbase. A lot of them have not played other mmo's and just saw this as a SW mmo.
Then there is the problem this game really is meant for single player experience, combined with huge amounts of bugs, bad csr's, and horrible design on a basic level.
Meh, i give it 6 months. Doubt the subs will last that long with the total lack of endgame content and the amount EA/bioware are gonna care about swotr after ME3 comes out lol.