I truly think there is a bigger factor at work here. Higher than the lore of Star Wars. In most games those that are perceived as evil or bad are flocked to by the masses. I think it strikes at the heart of mankind and is really a look into ourselves. Those dark corners in our minds that we are told not to touch in real life. It is the same reason we need to outlaw murder. The fact that it needs to be written down that murder is wrong is a true vision of mans true self. Here in the virtual world we are allowed to act on these thoughts and feelings by living vicariously through our avatars. The urge of man is to hurt, kill, and destroy. It took thousands of years before we could create civilized culture that forced us against ourselves and our instincts as predators. Many people think on the surface that it is cool to be bad, but upon deeper inspection we have to wonder WHY? Why is it cooler to be bad? This question is only answered by our long lost ancestors that used murder, hate, and rage to survive in an inhospitable world. Where nature had evolved creatures with claws that could rip us in half and reflexes that could snatch us up in an instant. This is who we really are and only when we can push past this can we be truly advanced......
....or People like lightning bolts and red shiny laser swords.