In fairness Empire has uncool characters, story and ability delay too.
The story in this game isn't good at all, people are just "wowed" by the fact there are pretty cutscenes. It's quite funny.
Blizzard's support forum (look at the number of 'Blizz' tags): http://eu.battle.net/wow/en/forum/975485/ http://eu.battle.net/wow/en/forum/874936/ Not to mention you can post on these forums without an active account. Magical. Trion does know how to make a good game though, that's for certain.