You all make some good points. People won't do World PvP if they don't want to....but then another one of you said that is the case because there is no incentive, which I agree with. Right now, you pick up a week/daily PVP quest, meet your quota and then stop. A simple quest shouldn't be the only motivation to PVP. There needs to be an actual system in place where one faction will have an advantage over the other faction if a World PvP area is conquered. Right now there are sooo many faction hoping morons that makes World PvP pretty much pointless. When I played SWG, I stuck with one faction the whole time because you were pretty much labeled a traitor if you faction hopped. This is just a theme park MMO and there is nothing unique about the game. I'm more and more starting to find myself sitting on Fleet doing nothing because there is nothing to do. I like PvP and would gladly subscribe to the game just to PvP....but right now there is nothing exciting going on. I know we all have our own opinions and I respect every one of them. But I for one am already getting bored with this game. I prefer this game over any others, simply because I like the Star Wars story....but there really needs to be some fixes.